Deepthi Parthasarathy

The session in progress

“It is important to be a responsible shopper. People usually think that cotton is a sustainable fabric, but 700 gallons of water is required to manufacture one cotton t-shirt.”

The blissful ignorance of consumers was spoken about in brief. Knowing what one wears is as important as the conscious effort taken to pick out one’s favourite outfit every morning matching the colour according to their mood. “If we don’t see the size and scale of production, we fail to understand the urgency,” sighed Varsha. Sana Sharma started researching sustainable fashion for her label. She explored more about how to make design efficient, usage of scrap material, and the method to cut clothes mindfully. “It is the responsibility of the consumer to ask questions, to start buying responsibly,” she said.

“I would encourage people to tag, start asking questions about the recycled section and organic clothing in stores. There is no sure way of making sure of the effectiveness of questioning these brands though,” said Sana.

Varsha signed off with a little piece of advice for the audience at the panel. “Start thinking about clothing mindfully since it is something that you wear every day. Discarded clothes usually end up being burnt in landfills. While recycling is not the best option either; upcycling is much better. Add your personal touch to the clothes you wear to break the monotony.”

Freelance Content Writer | Multimedia Journalism Major | Baker | India